Ndị na-ere ahịa na-aga n'ihu na-eme mmegharị e-azụmahịa

Emily CroweJune 21, 2021 ·Nri & Njem·Mkpọpụta nri

Ọrịa ọrịa coronavirus etolitela ọtụtụ usoro n'ụwa niile, mana ikekwe ọ nweghị nke ọ bụla dịka ndị nọ na ụlọ ọrụ nri.Ụwa gbanwere ihe fọrọ nke nta ka ọ bụrụ otu abalị na ndị na-ere nri hapụrụ ibu arọ nke ọ bụghị naanị ime ka ụlọ ahịa ha na ndị ọrụ ha nwee nchekwa dị ka o kwere mee, kamakwa ijide n'aka na ndị na-azụ ahịa ka nwere ohere ịzụ ahịa.Azụmahịa e-commerce sitere na teknụzụ na-emepe emepe gaa n'ihe dị mkpa na ntugharị anya.

Industrylọ ọrụ na-ere ahịa nri FMI na-ekwu okwu 2020 chọpụtara na ndị na-ere nri, na nkezi, hụrụ ire ahịa n'ịntanetị na-abawanye 300% n'oge mmalite nke ọrịa a.FMI chọpụtakwara nke ahụNdị na-ere ihe nri n'ịntanetị toro 64% nke ndị okenye niile na US yana 29% nke ndị na-azụ ahịa n'ịntanetị na-enye iwu kwa izu.

N'ihi mgbanwe ndị a,eMarketer na-ebu amụmana ire ngwa ahịa n'ịntanetị ga-agbakọta ihe karịrị ijeri $ 100 n'afọ a ma na-anọchite anya 12.4% nke ahịa e-commerce niile na US.Ndị na-ere ahịa nri achọpụtalarị ifufe site na uto e-azụmahịa a, naỊre ahịa Walmart n'ịntanetịna-eto 37% naSprouts Ahịa Ahịana-enwe mmụba 221% na ahịa e-azụmahịa maka nkeji mbụ, naAlbertsonịhụ mmụba 282% n'ịre ahịa n'ịntanetị maka nkeji iri na ise na-agwụ na Feb. 27.

Azụmahịa e-commerce na ịzụ ahịa omnichannel nọ ebe a, ndị na-ere nri na-aga nke ọma ma a bịa n'inye ndị ahịa ahụmịhe ịzụ ahịa n'ịntanetị.Mmalite nke ọrịa na-efe efe bụ nnukwu mkpali n'azụ mmasị mbụ nke iji e-azụmahịa iji nweta ngwa ahịa, mana omimi na obosara nke ndị na-ere nri emeela ka ọ dị kemgbe ahụ.

Ndị na-ere nri na-eme ụzọ maka mgbanwe

Kroger, nke akpọrọ aha nso nso aNke 9 US e-azụmahịa ụlọ ọrụsite na eMarketer, hụrụ ihe karịrị $ 11 ijeri na e-azụmahịa ahịa na 2020, na-anọchite anya 79% uto afọ karịa afọ.Onye na-ere nri siri ike na-arụ ọrụ na cavalcade nke Ocado-powered micro-fulfillment centers, nke mbụ meghere na nso nso obodo ya bụ Cincinnati ma na-eji robotics, ntinye kwụ ọtọ na mmụta igwe iji bulie na ibuga ngwa ahịa maka ndị ahịa dijitalụ.

"Oge anyị na-enwe bụ oge nke ọma na mgbanwe nke Kroger Delivery, na-akwado mgbanwe na-adịgide adịgide na omume ndị ahịa ihe oriri na mkpa maka azụmahịa na e-azụmahịa nke oge a na ngwọta ikpeazụ - nke bụ eziokwu asọmpi taa," ka Kroger CEO kwuru. Rodney McMullen na ankwupụta akụkọ.

Onye na-ere ahịa na-etinyekwa akụrụngwa n'ime yaike nkesa hub-na-okwuna Central Florida, nke na-enye ohere ka a na-enyefe nri Kroger n'aka ndị bi na radius 90-mile n'agbanyeghị na enweghị ụlọ ahịa anụ ahụ na mpaghara ahụ.Aule nnyefe dronena-aga n'ihu na Ohio, Kroger na-ejikwa mmemme iguzosi ike n'ihe nke ndị ahịa ya iji kwalite yaarụmọrụ ahịa nkenke.

Albertsons dịkwa omimi n'ime azụmahịa mmezu nke obere ekele maka ammekorita ya na Takeoff Technologies.Ụlọ ọrụ ahụ kpụrụkwa ammekorita ya na Googlenke butere mwepu nke maapụ hyperlocal shoppable, azụmahịa mkparịta ụka na-akwado ọgụgụ isi na ndepụta amụma amụma.Ma mmekorita ọzọ ya na Adobe na-ekwe ka Albertsons jiri Ahụmahụ Cloud ya nyochaa nchịkọta data wee ghọta nke ọma ihe ndị ahịa chọrọ.

"Mgbe anyị na-etowanye azụmahịa e-commerce anyị 258% kwa afọ, na-akwadebe ihe karịrị otu puku ụlọ ahịa na-ebu ụzọ na-enye ume ọhụrụ na ngwa mkpanaka anyị, anyị na-etinye ego ugbu a na ọrụ dị iche iche dị ka kiosks na-achịkwa okpomọkụ, mmezu awa abụọ na ọbụna n'ime ime obodo. Robots nnyefe a na-achịkwa, "Chris Rupp nke Albertson kwuruna nkwupụta akụkọ."Ka anyị na-akwalite onyinye omnichannel anyị, anyị na-adabere na ya Ngwa Adobe Experience Cloud ga-enyere anyị aka inweta uru karịa site na data na itinye uche n'ọwa gafee iji kwalite ahụmịhe ịzụ ahịa n'ozuzu ya. "

Hy-Vee emebekwala ọkwa dị elummekorita ya na Googlenke ahụ ga-enyere onye na-ere ahịa aka ịhazi ahụmịhe ịntanetị maka ndị ahịa yana ịkwalite ọrụ Aisles Online dị ugbu a.Walmart, ka ọ dị ugbu a, na-emezigharị ọrụ nnyefe n'ime ụlọ ka ọ na-ahụkwa yannukwu utomaka mmemme Walmart+ ya.

Ndị obere ihe nri na-akwalitekwa ike ịzụ ahịa e-commerce ha.Nri ọdụm nso nso agbasawanye ibu ihe nri yaọrụ, Big Y ulo oru yaetiti obere mmezu nke akpaghị akan'akụkụ ụlọ ahịa dị na Chicopee, Mass., iji kpuchie iwu ịntanetị maka ndị ahịa 7,000 kwa izu, yana Stater Bros. Markets.jikọtara ya na Mercatusiji mepụta ikpo okwu e-azụmahịa scalable.

Na-aga n'ihu na ngwa ahịa dijitalụ

Ndị na-ere ahịa nri ka nọ na mmalite mmalite nke mgbanwe dijitalụ ha, ụlọ ọrụ dị ka Albertsons maara na enwere ọtụtụ mmụta ma na-eto eto n'ihu ha.Onye isi ala Vivek Sankaran kwuru, "Anyị na-eme usoro ebe anyị na-emesi ịdị mma ike."n'oge a virtual ogbakoonwa gara aga."Anyị na-eke ihe banyere ya.Anyị na-agbasa ya.Azụmahịa anyị n'ozuzu ya dịkwa mma."

Onye isi oche Hy-Vee Randy Edeker ghọtakwara mgbanwe mgbanwe e-azụmahịa nke ọrịa na-efe efe wetara."Echere m na anyị ekepụtala àgwà ndị ga-aga n'ihu ruo ogologo oge ndụ anyị ugbu a.Eji m n’aka na ha ga-agbanwe,” Edekergwara Progressive Grocer."A ga-enwe ụfọdụ ndị egwuregwu ọhụrụ, ejiri m n'aka, na-abata na ụfọdụ oghere ndị a.Mana azụmahịa dijitalụ gị taa bụ isi ihe, yana nke ị ga-aga n'ihu na-etinye ego [na,] na [nke ahụ] ga-aga n'ihu na-agbanwe etu anyị si azụ ahịa na-aga n'ihu."

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